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Saving for retirement- making a start

Saving for retirement starts when you start your first job and you collect your first paycheck. It’s as simple as that. But that doesn’t mean you put 1 dollar out of every paycheck into a cookie jar and hope to have enough when you retire. No, there’s an element discipline involved, so that by the time you retire, you have ... Read More »

What it takes to win over a customer for life

Look, getting people to buy your product the first time, that’s easy. Well maybe not easy, but relatively, it’s a walk in the park compared to retaining a customer over a sustained period. Getting a customer for life though, that one is a right pain in the…you-know-where. It is worth it though, because that’s the key isn’t it? Customer loyalty. ... Read More »

Promote your business with the 4 Ps of marketing

This one’s a bi academic (sorry guys!) but sometimes, a little bit of academia goes a long way towards helping you out. In that sense, it is a bit of a necessary evil. I’ll try to keep the geek factor down to the bare minimum though, so let’s get cracking. Most B-schools will teach you this, and the knowledge has ... Read More »