Starting a business is like running a race against time. There are so many things to take care of – getting a business plan ready, sorting finances, finding a location, planning entry, hiring staff, etc. Sometimes in the rush to do the big things, the small stuff just slips by.
One of the most important things for any modern-day business is to have an online presence aka a website. Seems obvious enough, but believe me when I say it gets overlooked way too often. Let me tell you something – if you start a business, you need a website. Period!
People look for all kinds of businesses online now – from your grandma style bakeries to painting contractors. So, the excuse that your business is not big enough to warrant a website will not work.
Also, just getting your business registered in an online local directory may not be enough because customers may want more information than just your business name, address, and telephone number.
Your website can be a storehouse of information about your business. It can also be one of the most powerful tools for promoting your business. Just imagine the eyeballs you can grab by providing a link to your website on a local business directory.
A website will also allow you to understand your target market and user behavior such as what demographic profile visits your website most often; what pages are they looking at; how much time are they spending on your website – all actionable data that may help you get more leads/sales and improve customer satisfaction.
You can use your website to advertise vacancies, start a blog, and provide customer service (live chat; inquiries, etc.). The possibilities are endless.
So, if you’re starting a business, however small, you need a website like yesterday!